Once the social media posts were planned out, it was time to create the posts. The image posts were created in Photoshop using assets from the campaign's animated video intro. The post text was created based on the typical audiences on each platform, and the language of each was changed according to the platform they were posted on.

Since the video posts featured the campaign's AR filters, they were created in Instagram using the video feature. These videos had hashtags for visibility and were downloaded and reposted on other platforms. They were also posted on the campaign's Instagram story to gain more visibility.

The thought process behind each post was to have a call to action for the audience to engage with the campaign. This could mean directing traffic to the campaign website, participating in a hashtag, using an AR filter, and more.

In order to increase engagement and attract potential customers to Designs Made EC's page, it was decided that influencer marketing would be used. The influencers in question would be models, pet accounts, and other Etsy stores that sold different items. I used an incentive for the influencer's I contacted to participate by offering to collaborate: I would create a free portrait of one of their photos and they could promote it on their page. In total, 20 influencers were contacted and two agreed to a collaboration.

Designs Made EC was proud of the engagement the campaign received. Several people posted stories involving the campaign and the AR filters were interacted with as well. Engagement also went well during a small live-stream at the end of the campaign.

Once the campaign was completed, analytics were collected from each social media platform used. The results were positive, with YouTube receiving the most views and Instagram overall seeing the most engagement. As for success indicators, the store reached 9/10 sales, 90/100 Instagram followers, and 1,094/900 Etsy listing visits. Designs made EC was proud of the results of the campaign and hopes to run more in the future.