Designs Made EC is a digital editing company that focuses on transforming photos into watercolor art. The company was foundedby experienced digital media designer Esther Christodoss.
Designs Made EC confidently portrays itself as a professional editing company with expertise and industry-standard programs that will create high-quality watercolor portraits. A team-of-one with a passion for art and design, the company’s mission is to transform the world into a painting. Adobe Photoshop is used to edit photos into paintings. This is done through Photoshop’s included effects and free-to-use watercolor brushes. “Photoshop is software that offers a virtually limitless opportunity to create digital art, from simple social media posts to billboards” (Peek, 2023).
The business operates on Etsy, an online sales platform. A benefit buyers can reap from buying from Etsy sellers is that they’re “doing business directly with a maker. No middleman” (Layton, 2012). Online shopping is also growing, as “in the year 2022, ecommerce grew by 26% in the United States” (Fokina,2023). Designs Made EC offers customers personalized watercolor portraits by allowing them to provide their own images. The target customers often request these personalized portraits as a gift for loved ones. Gift giving “creates stronger connections, shows affection, and has health benefits” (Weisskoff, 2021). Rather than giving loved ones pre-made gifts, these portraits are hand-tailored to their precious memories and color preferences.
A personalized gift speaks volumes. “It becomes a symbol of your bond and the special connection you have. It shows that you care about what makes them unique, which is all people want in this world – to be accepted and loved for who they are” (Tiffoney, 2022)."There is a growing desire to buy online, meaning gifts will likely be bought online as well" (Fokina, 2023). In a digital age where many claim there is an interpersonal disconnect, using technology to create personalized gifts will bring people together.